Personal brands and branding are one of my favorite things. It combines two of my favorite things: marketing and visual design. One of my latest projects has been rethinking the branding of The Tiny Telescope. And I don’t mean just the brand identity, I mean the whole brand (mission statement, voice, etc.). It’s something that’s taking me a lot longer than I had anticipated. I thought it’d be fun to make a video sharing what I have learned along the way. I also created a worksheet to help you create your personal brand and we go through the steps in the last part of the video. You can download the DIY Your Personal Brand worksheet here!
Contents of this video:
- What is a brand? [min 0:29]
- Why it’s important? [min 1:41]
- Create your personal brand (using free worksheet). [min 3:29]
Featured image by Joanna Kosinska